RHYTHM RADAR

Rhythm Radar (Brand)

Role: Art Director

Brief: Build a bold, lived-in brand identity for a queer music platform blending nightlife, music, and culture.

Challenge: make a system that scales across events and social channels.

Key Deliverables: Brand identity system, social/event templates, photography & videography guidelines, merchandise, marketing assets, brand strategy framework, moodboards.

Process Stages:

Research & Positioning: Explored queer nightlife, music subcultures, competitors.

Concepting & Identity Development: Crafted visual language combining editorial edge and playful energy.

Design Execution: Developed templates and assets for consistent application. Social templates, merchandise visuals, photography treatments.

Implementation & Growth: Applied across events, social, partnerships.

Impact/Outcome: Positioned Rhythm Radar as a hub for queer nightlife, creative collaboration, and music culture with a visually cohesive identity.