Experiential Design / Arts & Culture
Industry
Experiential Design / Arts & Culture
Year
2025
Client
Rhythm Radar x Flurr
Dream Gworl Hotline
Role: Art Director
Brief: Build a surreal, intimate interactive experience reflecting queer nightlife, personal expression, and community.
Challenge: translate ephemeral energy into a cohesive visual identity.
Key Deliverables: Event posters & teasers, animated hotline visuals, photography, set styling, social templates, concept sketches.
Process Stages:
Research & Inspiration: Studied queer nightlife, Afrofuturism, dreamy 90s aesthetics. Moodboard images: neon lights, textures, archival nightlife photos.
Moodboarding & Concepting: Built a visual narrative around fantasy and intimacy.
Design Execution: Produced graphics, signage, social assets.
Implementation & Iteration: Coordinated onsite refinement.
Impact/Outcome: Amplified intimacy and queer-centric energy, establishing Dream Gworl Hotline as a repeatable, immersive experience.
